Mon diamant à moi! by Tanja Vaillancourt

Marketing Your Art on Social Media

Margot McCallion August 31 2022

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Using social media to promote artwork can be an extremely valuable marketing tool for artists of any kind looking to sell their art online. Regardless of an individual’s level of experience, online platforms create an even playing field for generating exposure when used appropriately. This is why, especially for emerging artists and students, it is important to nail your social media marketing strategy to be able to sell your art.

Using social media to promote artwork can be an extremely valuable marketing tool for artists of any kind looking to sell their art online. Regardless of an individual’s level of experience, online platforms create an even playing field for generating exposure when used appropriately. This is why, especially for emerging artists and students, it is important to nail your social media marketing strategy to be able to sell your art.

Platforms like Bidgala are ideal for selling your art, while social media is best for showcasing features of your portfolio. A post on Instagram, for example, may act as a hook that leads a customer to your profile on an online art marketplace like Bidgala. The conversion rate from viewers on social media to buyers is what defines the success of an artist’s social media presence. Developing your identity as an emerging artist online creates opportunities for customers to connect with your story, which can even further promote your work and brand [see: https://bidgala.com/blog/why-connecting-with-the-artist-and-their-story-matters].

Aside from exhibiting an artist’s story, social media allows an artist to demonstrate their skills, passions, and professionalism. The opportunities are endless for how you present these strengths; however, there are a few overarching tips to keep in mind:

1. Remember each social media platform is different. Leveraging your content towards the unique advantages of a platform allows you to better connect with different audiences and create better outreach. Optimize each profile according to the platform’s assets, age groups, and content type.

2. Use the algorithms to your advantage. Driving traffic on your pages will increase the overall interactions with your artwork, and in turn, have a positive effect on your art sales. While larger artists can take advantage of paid advertisements on social media, understanding the algorithms of various platforms is a cost-friendly way to boost exposure for emerging artists.

3. Connect with users that have similar styles or interests. Many platforms have direct messaging features similar to Bidgala where you can form relationships with other artists and clients. Utilizing these engagement features to build your community can lead to a larger network of both returning and new customers.

4. Measure your analytics. Making creator profiles will provide you with access to the data on how your profile is progressing. Being able to identify your audience, how they are accessing your profile, and how they interact with your content is all important information to retain to be able to make sure your social media strategy is positively impacting your ability to sell art online. Altering your strategy based on analytics is the key to continuing your growth and success as an artist.

For more general tips on how to execute your social media posts, see our articles: https://bidgala.com/blog/how-to-describe-and-sell-your-art-on-online-art-platforms-tips-for-writing-artwork-descriptions-for-up-and-coming-artists and https://bidgala.com/blog/how-to-photograph-your-art-in-5-steps

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