Cradled by Aimee Ruoff

How To Find Your Target Consumers as an Emerging Artist?

Lala Mouradian May 18 2022

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Reaching the right audience is key to the success of any business, and the art world is no exception. As an emerging artist, finding your target consumers is essential to effectively promote and sell your art. Here are a few tips on how to find (and potentially keep) your ideal customers.

Create a Consumer Persona

As an up-and-coming artist, your marketing and sales team consists of only you. So, what kinds of strategies do you need to effectively sell your art?

Creating a consumer persona is a strategy that many professionals use for business growth. You can create this persona based on what you already know about your previous buyers, as well as your calculated and well-thought guesses. Make sure to gather as many details about them as possible. If you’re on social media, then you can definitely take advantage of your online presence. Gather insights about who follows your page. Can you identify a pattern? What age group do your followers belong to? What do they do for work? What educational background do they have? If you create a business account, you will have access to the information and the data that the platform generates. So pay specific attention to that and try to find specific patterns. Once you do, creating a consumer persona will help you with the steps that come next.

Connect With Your Target Consumers

After creating a consumer persona, how can you connect and establish long-term business relations with them?

Making genuine connections with your buyers is critical. Frequently interacting with your customers can lead to multiple purchases. Also, remember that your buyers can also act as your fans who will promote your art and praise your artistic talent.

You can share your inspirations for creating your original art and discuss your creative process with them. You can also simply talk about other shared interests, whether that is about art or any other topic. When you create content on your social media platforms, you should keep your buyers and target audience’s interests in mind. Share the kind of content that you think they will engage with. As an emerging artist, the internet can make this process easier. Make sure that you keep your social media active and find the platforms that your buyer persona prefers and mostly uses.

Stay True to Yourself and Your Art

As an up-and-upcoming artist, creating a brand that is unique and consistent makes you and your original art recognizable amongst your buyers. As such, maintaining a consistent style and feel to your website and social media content is important to create familiarity for your target consumers. This does not entail that your art and creativity cannot have variety; it just means that you should try to promote your works of art in a way that is consistent and unique to your brand.

By having this consistency, you should be aware that you will not be able to sell your artwork to everyone. But that is ok, because if you try and sell to everyone, you will waste your time and energy to connect to a large group of art enthusiasts who may never be interested or in a place to buy your work. So instead, spend some time to create your buyer persona, come up with effective strategies to connect with them, and create online content that is specific to your brand.

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