To be with you by Aro Artiste

A Simple Financial Guide for Emerging Art Collectors

Sara Mansour October 19 2022


The elaborate craft of contemporary art investment originates from desiring a lifestyle reform, creating an ambitious assemblage of artworks for enthusiasts to appreciate, and seeking an aesthetic environment that symbolizes oneself. Yet a deconstruction of its economic intricacy can be enumerated in this simple, comprehensive guide.

As a deft art collector, periodically monitoring the economic fluctuation of a transient global market is an intelligent way to purchase art. One can make informed and prudent decisions whilst extracting crucial insights from precedent statistical analysis from prospective art sales and values.

Jeanne Hébuterne (au foulard) by Amedeo Modigliani [left] and Femme assise by Pablo Picasso [right]

For example, The European Fine Art Foundation (TEFAF), internationally renowned and inaugurated in 1988, serves as a massive interactive platform for collectors and art enthusiasts to appreciate marvellous displays of assorted fine arts and quaint aesthetic movements. They also operate two auspicious global art fairs: Maastricht, which commemorates 7000 years of ancient artisanal creations, and a New York gallery centred on contemporary designs. Based on the data they gathered in 2016, TEFAF published the Art Market Report 2017, which highlights these quantitative revelations:

• The total accumulated global art sales were 45 billion dollars, which is a 1.7% increase in contrast to 2015

• Despite the erratic nature of art investments, America has reported procuring an immense 29.5% of the market share

• Art events facilitated at international, local, and virtual levels is essential to building client network, especially for collectors of up-and-coming artists

Exhibition view of MORI Building DIGITAL ART MUSEUM: teamLab Borderless (2018) © teamLabwired

The aforementioned data exemplifies mutability in the global art market as it skews from traditional auctions to espouse technological and experimental avenues. Art has a multi-disciplinary purpose as a visual chronicle of innumerable achievements across enriched civilizations. It shows an artist’s critical perception of human fallibility, a positive envisage of a cynical society, and a potential remedy to elicit enriched poignant emotions, which is scientifically attested to enhance psychological vitality. While art enthusiasts should not be ravaged by insouciant art purchases, understanding the cardinal economic basics of art will help you navigate its complex, malleable business sector.

1. Fluctuations in sales and trends

One Eggplant Two Turnips (2019) by Holly Coulis [left] and Alicia (2020) by Simone Saunders [right]

Market volatility is tethered to spontaneous shifts from the fascination with novel art subcultures to emerging avant-garde styles. The global convergence with digitalization has produced an immersive non-spatial preserve for art enthusiasts to ravish in aesthetic awareness, such as preeminent virtual art fairs and art galleries.

Thus, TEFAF notes changes in America's art market. Quantitative data asserts revenue for traditional auctions is depleting. This is attributed to several primary facets, namely augmented dealership sales. Prestigious collectors hesitant to purchase and sell pieces through auctions have surged profitability in dealership revenue by 62.5% of global art sales. This is mainly derived from America's shifted socioeconomic context; up-and-coming artists and potential buyers have ubiquitous access to online information, and dealers guarantee transparency, financial autonomy, and confidentiality.

As an advent art collector, you should be kept abreast of oscillating trends to identify potential investments and forecast the long-term value of artworks.

2. Identify and navigate pertinent sales channels

Photo by Kelsey Shoemaker

Conducting sufficient research on local art venues regarding aesthetics, movements, and subjects relevant to your taste is a cardinal step to selecting an accurate sales medium. Archetypal locations include art galleries, public auctions, fairs, and artist studios, which are traditional areas to potentially purchase art.

Yet digital platforms transformed traditional creative boundaries by exploring diverse forms and expressive techniques. Metaverses have become an ideal virtual setting for collectors to purchase desirable art pieces, while high-end buyers target sought-after pieces in public auctions and private sales. In fact, their ability to emulate an interactive and intimate sphere created a favourable revenue stream that proliferated online global sale margins by $3.75 billion in 2016, surpassing its 2015 annual profitability of 15%, in addition to the augmented surge of online purchases by 65% in 2017.

Understanding the financial complexities of modern art investment, discourse, and market volatility, may appear arduous at first, but being kept apprised of the latest trends will help measure your artwork's value to ensure satisfactory transactions.

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