1. Socially Conscious Design/Climate Change
Artwork that tackles social issues and/or that discusses climate change has been on the rise in recent years. Artists and art buyers have been increasingly interested in fighting climate change and addressing current social and political issues in their work and purchases. Socially conscious design also means artists are gearing their art towards helping communities and raising awareness about everything from global warming, to Black Lives Matter, to prison reform. Jordan Plotnek, an artist on Bidgala, addresses climate change in his painting ‘Rapture’. In this piece, Plotnek intends to make ‘commentary on modern society's unbounded environmental destruction’ through his use of abstraction and earthy tones of paint.
2. Authentic representation of Different Identities
People of color, people with disabilities, members of the LGBTQIA+ community, and countless other marginalized groups have been underrepresented and misrepresented in all media, which includes the art world. The art market and art galleries have slowly been shifting toward equity, and are supporting more marginalized artists than ever before in history. Since artists of diverse origins have broken into the art world, they now have the ability to accurately represent themselves and their community. Joseph Gilmore, a BIPOC artist currently selling on Bidgala, often represents people of color in his works. His reverse glass painting, ‘At the lake house circa 1988’ is a recreation of a family photo of his, superimposed with another photo of himself, since he felt something was missing. On the topic of his addition of himself to the piece, Gilmore says ‘I guess that when we are looking for love, we are actually looking for ourselves’.
3. The Blurring of Traditional Art Collecting and the Luxury Market
In the past decade of the contemporary art scene, it has become a prevailing trend to see artists reach celebrity status. It has also become commonplace for them to breach the luxury market through brand collaborations. Famous artists like Damien Hirst and Takashi Murakami have been collaborating with iconic fashion brands such as Louis Vuitton and Chanel to create limited edition art and or products. These types of collaborations speak to our consumerist attitudes. They also demonstrate how art collecting has increasingly become a race for collecting relics of pop culture and the legacy of brands. Art collectors can now watch their social media feeds for the latest luxury brand drop, breaking the auction house barrier to collecting.
4. Collectivity and Collaboration
Many artists nowadays are leaning towards collaboration in their work instead of competition. Thanks to social media, artists from any part of the world can collaborate with one another to create art. Themes of cooperation and unity are also more widely explored in art, such as Bidgala artist Esther Moorehead’s piece ‘Better Together’. In this painting, Moorehead reminisces about pre-covid packed streets, and “how the world is much better when we enjoy it together and collaborate together to make it better.”
5. The Art Market Expansion will Happen Online
Shortly after the advent of the internet, artists began flocking to it as a creative space to produce their work. Artists pushed the boundaries of art, and redefined how they sell and market it. From Instagram shops, to online auction houses, to NFTs, there are a multitude of different ways for an up and coming artist today to gain footing in the art market.
Bidgala is a new art market geared towards artists, which makes it as easy as possible to sell their art online. Through the discover tab and the community tabs on Bidgala, artists and buyers can connect with one another, and learn more about art through articles and interviews with artists.
The internet has increased the ways artists and art buyers can connect. Artists are gaining more agency over how they represent themselves and their work. They no longer have to solely rely on galleries or auction houses for representation. Websites like Bidgala are a hub for artists and art buyers to connect and learn from one another, and are a big step to democratizing the art world.